I don't absolutely love the smell (but there was also an unscented and peony scent that might be good), but what I do LOVE is that it's super concentrated and has a pump bottle. You can't tell from this pic that I jacked from the internet, but it's actually a pretty small container, about the size of a hand soap container. Four pumps for a large load, and no more gooey detergent caps running down the side of the container.
I think it would be a wonderful gift for high school graduate-- give them an embroidered towl, a bag of quarters and this pump detergent. Fun!
I've used the unscented one. It smells - eh - unscented. It was a good choice when our regular cold water Tide was out of stock.
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